Long Term Care Awareness Week
For Immediate Release
Contact: Caitlin Kubler 703/770-8251, CKubler@naifa.org
October 23, 2006
FALLS CHURCH, VA — The Association of Health Insurance Advisors (AHIA), the health insurance division of the National Association of Insurance and Financial Advisors (NAIFA), is proud to join The American Association for Long Term Care Insurance (AALTCI) in celebrating Long Term Care Awareness Week – November 5-11, 2006. This week will focus on educating consumers about the reality of long-term care and the urgency to take a proactive stance in planning for their long-term care needs.
More than half of the U.S. population will require some type of long-term care during their lives; nursing home care, home health care, assisted living facility care, or rehabilitation facility care. One out of five Americans over the age of fifty is at risk of needing long-term care in the next 12 months.
AHIA members are getting the word out during LTC Awareness Week by sharing realLIFEstories detailing the value long-term care insurance plays when individuals need long-term care assistance. AHIA invites consumers to visit http://www.ahia.net/AHIA_LTCIFlyer_1006.pdf to learn more about LTCI and how it can save families from financial ruin.
“AHIA realizes the importance of planning for long-term care services and our responsibility as agents to inform the public of financing options,” states AHIA President, Lawrence E. Lounds, CLU, ChFC, LUTCF. “Informing our members about Long Term Care Awareness Week and providing them with consumer friendly education tools will help to get information to the consumer, which is the first important step,” concludes Lounds.
To learn more about how you can spread the word in your community and to your state elected officials, visit the AHIA website, www.ahia.net.
AHIA’s mission is to provide leadership in sustaining and improving the business environment for NAIFA Federation members marketing a broad range of health related products and services. AHIA takes a lead advocacy role on issues, which impact members involved in the sale of group and individual health related products including major medical, disability, long-term care, critical illness and Medicare supplement insurance.
The National Association of Insurance and Financial Advisors comprise 800 state and local associations representing the business interests of 225,000 members and their employees nationwide. Its mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its member agents and advisors.
